How To Set Up A Google My Business Page

Setting up a Google My Business page is a must do for every business. Consider this as free advertising on Google.

Setting up a Google My Business page is a must do for every business. 

What are the benefits of setting up a Google My Business?

The most important benefit is that your business will appear in the local search results when people search for your business. Let’s say you are a hairdresser and a customer searches for a hairdresser in google. Google will use the customer’s location to show hairdressers that are around their location. If your business is nearby, you will appear in the search results.

It is also free. Consider this as free advertising on Google.

What are the requirements of setting up a Google My Business?

Not every business can setup up a Google My Business. You will need to have a physical address that Google can post a verification letter. If you run an online store with no physical address then you won’t be able to set up a Google My Business. Also, PO BOX is not allowed.

What if I do not want people to know my address?

There is an option to hide your address. When you add your address, leave the following option unchecked. I also serve customers at my business address. (Your address will be hidden from the public if this box isn’t checked.)

Some say hiding your address will result in lower search rankings. This may be true. I will do further investigation into this and update this blog in due course.

How do I start?

It is very simple, visit https://www.google.com/intl/en_au/business/ and click on Start Now link that is located on the top right corner. You will need a Gmail account to Log In and then it is simply a matter of following the prompts. See our slideshow for the step by step process.

Wait For Verification Post to Arrive
Aproximately 6 days

How To Get Backlinks

A backlink or inbound link is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. I would say that it is the second most important SEO Ranking Factor. The first been unique content

Backlinks
A backlink is created when an external website links to yours.

A backlink or inbound link is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. I would say that it is the second most important SEO Ranking Factor. The first been unique content.

In theory, if you have written unique content then people will refer to your webpage/post thus naturally creating backlinks.

  1. Ask users of your product for reviews.
  2. Join societies/groups/exhibitions/events that your product relates to and introduce your product & services that way.
  3. Join social media such as Facebook or Twitter.
  4. Give away free trials or samples of your product.

Once your website is live on the Internet you will start to get SPAM emails about how to improve your website. Most of these improvements are a generic copy and paste. You may get an email on how they can guarantee thousands of unique visitors to visit your website. If you fall victim to such a scam, your website will be submitted to hundreds of spam sites & Google will lower your ranking score.

It is good to check your backlinks on a monthly basis. A good free online backlink checking website is https://www.seoreviewtools.com/valuable-backlinks-checker/

How to Create Links to Sections on the Same Page in WordPress

Imagine the future where you click on the link and it takes you to the right section on the page that talks about what you searched for. This is my prediction of how the internet will evolve hopefully in the near future.

Section Anchor Links
How to Create Links to Sections on the Same Page in WordPress​

You search on Google for Meta Tags. Microbite’s SEO page appears in the search results, you click the link and it takes you to the top of the page that talks about SEO, you then scroll down until you find the section talking about Meta Tags.

Now imagine the future where you click on the link and it takes you to the right section on the page that talks about Meta Tags. This is my prediction of how the internet will evolve hopefully in the near future.

Google can only take you to the relevant section on the webpage if you have set up unique ids for the different sections on your page. A lot of websites have not done this probably because it is not done automatically by WordPress or any other CMS.

How to Setup an ID

  • The id attribute can be used on any HTML element.
  • The id value is case-sensitive.
  • The id value must contain at least one character, and must not contain whitespace (spaces, tabs, etc.).

Example

How to Setup an ID using Elementor

Troubleshooting - Div anchors scrolling too far

Sometimes, you will find that when you click on the section ID anchor link it will jump you slightly too far down or too high on the page. This is mainly due to a sticky header hiding the link or other padding issues.

If you are using WordPress there is a plugin called Page scroll to id. This plugin has an option to offset x amount of pixels. It also has the bonus feature to animate the scroll of the page which looks very nice.

Keywords And SEO

There are many websites that talk about keywords and how to use them. After researching some of the top ranking websites, I have noticed that Google’s AI is much smarter than we give it credit for. The most important thing about keywords is the content. The content needs to be engaging, informative & unique.

Keywords And SEO
An analysis of how Google rates top ranking websites based on keywords

Engaging, Informative & Unique Content

There are many websites that talk about keywords and how to use them. After researching some of the top ranking websites, I have noticed that Google’s AI is much smarter than we give it credit for. The most important thing about keywords is the content. The content needs to be engaging, informative & unique. If you write an article that is the above keywords will naturally flow. According to the Keyword Density of YOAST, they recommend a keyword density range of 0.5% to 2.5% and anything above 5% will most likely feel unnatural. I would take that as a general rule of thumb and it doesn’t need to always be that.

Google uses your location to bring you relevant localised results. I was at the Queen Street office that is located in the Melbourne CBD when I searched for the word Hairdresser; the first result on google was edwardsandco.com.au. Surprisingly it had the word hairdresser in the main heading & first paragraph only. When I did a Keyword Density Check on the webpage I noticed a lot of keywords related to hairdresser appear and the most popular word was Melbourne.

Keyword Frequecy Density
Melbourne
10
1.65%
Passion
9
1.49%
Colour
9
1.49%
Hair
8
1.32%
Book
8
1.32%
Styling
8
1.32%
Hairdressing
3
0.50%
Hairdresser
2
0.33%

Hairdresser & Hairdressing, in my opinion, would be grouped as the same word by Google, making the keyword density of 0.83% that is within the recommended range from Yoast. However, I also believe that my location had a big impact on the search result. If someone from Sydney was to search for a hairdresser, I believe a hairdresser from Sydney would appear in the first result. 

My conclusion from this search query is that your webpage should emphasise your location & use descriptive words that relate to your main keyword, your content also needs to be engaging, informative & unique.

When you do a search on google for the phrase Keywords and SEO. Google might show a search result in a special featured snippet block at the top of the search results page. According to Google, the featured snippet is extracted programmatically. Notice in the snippet it highlights in bold the word keywords 3 times and SEO 2 times.

Search Results Featured snippet from the web

Keyword Density Statistics

I was curious to see how many times the words Keywords, Keyword and SEO appeared on the website that the featured snippet linked to. Using Keyword Density Checker I summarised the results.

0 %
Keyword(s)
0 %
SEO

The word Keywords is a plural of Keyword, they can be considered the same word. Together they make 10.49% of the total number of 1427 words on the webpage. It is 4 times higher than the recommended maximum of 2.5% by YOAST.

Why is this webpage very high on Google’s search result? The main reason is because it is well written and it is logical with the information it provides. Another reason is that it has a high number of high quality backlinks. Read on how to check your website for backlinks

Keywords and SEO - Google Search
Search Results Featured snippet from the web