We asked some of our clients to provide feedback on their experience in dealing with Microbite.
Google favours brand awareness in search rankings, this means that the domain name should be the same as your business name or brand name.
As we are located in Australia it should end with .com.au as it will help users automatically associate the website as Australian. Com domain names are associated with American websites.
The domain age (How long the domain name has been registered for) does not matter to Google, but multiple domains with the same content will impact negatively.
Depending on your budget you can always contact the existing registered owner of the domain name and ask them if they are willing to sell it. From my experience, the sale would not be cheap.
If the domain name, for example, microbite.com.au is taken, I would avoid trying to register microbite.net.au in its place, mainly because most internet users would first click the website microbite.com.au instead of microbite.net.au.
I would prefer using an adjective with the domain name and if the adjective is a keyword then it is a bonus. For example, for microbite.com.au, I would register microbitewebsites.com.au
If microbitewebsites.com.au is not available I would then consider microbite.net.au.
If none of the domain names is available I would seriously consider changing the business name to something that has a domain name available.
Even though Microbite-Websites.com.au is easier to read than MicrobiteWebsites.com.au, it is actually harder to spell and remember. For those reasons, I would avoid using hyphens.
I wouldn’t register multiple domain names for the one business, for example
Instead, I would register the best-fit domain name Microbite.com.au and only focus on that.
Most 2 and 3 letter premium .com.au domain names are already taken. If you do find a premium .com.au that fits your business name I would take it as it is a very valuable asset.
Apart from that, the only time I would consider an acronym is if you have a long business name and want to keep it for email use only. For example, firstname.lastname@example.org would be a lot easier to say over the phone than email@example.com, I would also set up a 301 moved permanently redirect from vlbn.com.au to verylongbusinessname.com.au which would be the main website.