Keywords And SEO
An analysis of how Google rates top ranking websites based on keywords

Engaging, Informative & Unique Content

There are many websites that talk about keywords and how to use them. After researching some of the top ranking websites, I have noticed that Google’s AI is much smarter than we give it credit for. The most important thing about keywords is the content. The content needs to be engaging, informative & unique. If you write an article that is the above keywords will naturally flow. According to the Keyword Density of YOAST, they recommend a keyword density range of 0.5% to 2.5% and anything above 5% will most likely feel unnatural. I would take that as a general rule of thumb and it doesn’t need to always be that.

Google uses your location to bring you relevant localised results. I was at the Queen Street office that is located in the Melbourne CBD when I searched for the word Hairdresser; the first result on google was edwardsandco.com.au. Surprisingly it had the word hairdresser in the main heading & first paragraph only. When I did a Keyword Density Check on the webpage I noticed a lot of keywords related to hairdresser appear and the most popular word was Melbourne.

Keyword Frequecy Density
Melbourne
10
1.65%
Passion
9
1.49%
Colour
9
1.49%
Hair
8
1.32%
Book
8
1.32%
Styling
8
1.32%
Hairdressing
3
0.50%
Hairdresser
2
0.33%

Hairdresser & Hairdressing, in my opinion, would be grouped as the same word by Google, making the keyword density of 0.83% that is within the recommended range from Yoast. However, I also believe that my location had a big impact on the search result. If someone from Sydney was to search for a hairdresser, I believe a hairdresser from Sydney would appear in the first result. 

My conclusion from this search query is that your webpage should emphasise your location & use descriptive words that relate to your main keyword, your content also needs to be engaging, informative & unique.

When you do a search on google for the phrase Keywords and SEO. Google might show a search result in a special featured snippet block at the top of the search results page. According to Google, the featured snippet is extracted programmatically. Notice in the snippet it highlights in bold the word keywords 3 times and SEO 2 times.

Search Results Featured snippet from the web

Keyword Density Statistics

I was curious to see how many times the words Keywords, Keyword and SEO appeared on the website that the featured snippet linked to. Using Keyword Density Checker I summarised the results.

0 %
Keyword(s)
0 %
SEO

The word Keywords is a plural of Keyword, they can be considered the same word. Together they make 10.49% of the total number of 1427 words on the webpage. It is 4 times higher than the recommended maximum of 2.5% by YOAST.

Why is this webpage very high on Google’s search result? The main reason is because it is well written and it is logical with the information it provides. Another reason is that it has a high number of high quality backlinks. Read on how to check your website for backlinks

Keywords and SEO - Google Search
Search Results Featured snippet from the web