Updated: 23/04/2023

Published: 22/04/2023

By Peter K

Setup conversions in Google ads

Here is a great guide to help you setup Google Ads conversions with Bricks Builder.

  • How to use bricks contact form to measure as a conversion
  • How to use bricks anchor links to measure a phone call click from the website.

It is important when advertising to measure clicks on your website that convert to a lead. This will help Google Ads determine which ads are more successful to which customer profile.

There are more conversions to setup such as ecommerce purchases or add to cart, these will be covered in another post.

In Google Ads, click on Tools and Settings > Measurement > conversions

Click on new conversion action

Select the kind of conversions that you want to track

  1. Select Website

Enter the URL for the website where you want to measure your conversions.

  1. Type in your url

Create conversion actions manually using code

  1. Click > Add a conversion action manually

Conversion action details

  1. Goal and action optimisation > Select Category > Submit lead form
  2. Conversion name > Enter a conversion name> Bricks Form Submit

OR

  1. Goal and action optimisation > Select Category > Contact
  2. Conversion name > Enter a conversion name> Phone call from Bricks Website
  1. Value > Use the same value for each conversion > Eg $1
  2. Count > One (as it will be usually 1 per customer)
  3. Click > Done

Save and continue

  1. Click > Save and continue

Save and continue

  1. Click > Save and continue

Get instructions and finish

  1. Click on the tab > Use Google Tag Manger
  2. Copy the Conversion ID and Conversion Labels for Google Tag Manager

Unverified Conversions

  1. Conversions will be unverified until Google Tag Manager is setup
  2. It is important to disable ad blockers or private browsers as they will interfere with the transmission of data.
  3.  Once Conversions are verified they will turn to No recent Conversions

Setup GTM for Google Ads Conversions

Setup Tag > Google Analytics: GA4 Configuration

  1. Click on side column Tags > New
  2. Name the tag > GA4 Config
  3. Under Tag Configuration > Tag Type > Google Analytics: GA4 Configuration
  4. Under Measurement ID > Enter the Measurement ID (e.g, G-A2ABC2ABCD) for your GA4 property
  5. Tick > Send a page view event when this configuration loads
  6. Under Triggering > Firing Triggers > All Pages
  7. Click > Save

Set up Tag > Conversion Linker

  1. Click on side column Tags > New
  2. Name the tag > Conversion Linker
  3. Under Tag Configuration > Tag Type > Conversion Linker
  4. Under Linker Options > tick > Enable linking on all page URLs
  5. Under Triggering > Firing Triggers > All Pages
  6. Click > Save

Set up Tag > Bricks Form Submit

  1. Click on side column Tags > New
  2. Name the tag > Bricks Form Submit
  3. Under Tag Configuration > Tag Type > Google Ads Conversion Tracking
  4. Enter Conversion ID from Google Ads such as in step 9
  5. Enter Conversion Label from Google Ads such as in step 9
  • In-depth view of configuration
  1. Click on panel > Triggering 
  1. Click on + > To add a new trigger
  2. Choose trigger Type > Element Visibility
  1. Name the trigger Bricks Form Submit
  1. Under > Selection Method > Choose CSS Selector
  2. Under > Element Selector > Enter > .success (include the period .)
  3. Under > When to fire this trigger > Select > Once per page
  1. Under > Advanced > Minimum Percent Visible > Select > 1
  2. Under > Element Selector > Enter > .success (include the period .)
  3. Tick Checkbox > Observe DOM changes

Optional > Can choose > This trigger fires on

  1. All Visibility Events (however not recommended as it will be slower)
  2. Prefer > Some Visibility Events
  3. Page Path > contains > contact (this is the name if the url page)

Click > Save to save all changes

 

Set up Tag > Bricks Website Phone Call

  1. Click on side column Tags > New
  2. Name the tag > Bricks Website Phone Call
  3. Under Tag Configuration > Tag Type > Google Ads Conversion Tracking
  4. Enter Conversion ID from Google Ads such as in step 9
  5. Enter Conversion Label from Google Ads such as in step 9
  • In-depth view of configuration
  1. Click on panel > Triggering 
  1. Click on + > To add a new trigger
  2. Choose trigger Type > Just Links
  1. Name the trigger  > call phone link
  2. Select > Some Link Clicks
  3. Under > Fire this trigger when an Event occurs and all of these conditions are true
  4. Select > Click URL
  5. Select > Contains
  6. Enter > tel:

Click > Save to save all changes

Publish Changes

  1. Click on > Submit
  2. Click on > Publish
  3. Disable add blockers and test to confirm it all works