Backlinks. How important are they in 2020?

A backlink or inbound link is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. I would say that it is the second most important SEO Ranking Factor. The first been unique content.

In theory, if you have written unique content then people will refer to your webpage/post thus naturally creating backlinks.

  1. Ask users of your product for reviews.
  2. Join societies/groups/exhibitions/events that your product relates to and introduce your product & services that way.
  3. Join social media such as Facebook or Twitter.
  4. Give away free trials or samples of your product.

Read our post on how to get 20 backlinks from Australian directories. All backlinks are from high quality directories with high domain scores and they help promote your website ranking.

Avoid bad backlinks

Once your website is live on the Internet you will start to get SPAM emails about how to improve your website. Most of these improvements are a generic copy and paste. You may get an email on how they can guarantee thousands of unique visitors to visit your website. If you fall victim to such a scam, your website will be submitted to hundreds of spam sites & Google will lower your ranking score.

It is good to check your backlinks on a monthly basis. A good free online backlink checking website is